About Us

Overview:

Motivation Mindset Labs is an innovative sports and performance company that bridges the gap between cutting-edge research and real-world tools to help our customers stay active and mentally resilient throughout life. Our mental skills training and products are rooted in the science of sport and performance psychology. Our mission is to develop products, services, and research that empower people to optimize their performance, recover with purpose, and stay motivated—no matter their age, ability, or activity level.

Our Approach:

At Motivation Mindset Labs, we believe that mental fitness is as essential as physical fitness. Our team of researchers, product developers, and performance specialists collaborate to integrate proven psychological strategies—like diaphragmatic breathwork, post-mistake reset routines, attentional focus, and mindset training—into tools and services that athletes, active individuals, and clinicians can use every day to regulate emotions, decrease anxiety, and optimize performance.

Brands We Own:

• York Nordic: America's leading creator of Nordic walking poles and mobility products designed to support active aging, rehabilitation, and fitness walking. York Nordic walking poles are sold nationally and have been used in classes and health studies throughout the US.
• smartCRUTCH USA: Ergonomically engineered, our patented forearm crutches adjust from 15 to 90 degrees to distribute your body weight over your forearm, releasing pressure and pain from your hands, wrists and shoulders. Our goal is to increase mobility for users recovering from injury or living with long-term conditions.  
  

What We Offer:

•    Research-backed products for sport performance, recovery, and motivation
•    Training programs built on foundational mental skills (e.g., goal setting, diaphragmatic breathing, focus, reset techniques)
•    Applied research initiatives to advance the science of motivation and performance longevity
•    Customized consulting and workshops for coaches, clinicians, and teams

Why It Matters:

Staying active for life isn’t just about physical ability—it’s about mindset, motivation, and resilience. Whether you’re a competitive athlete, a weekend warrior, or someone recovering from injury, Motivation Mindset Labs equips you with the tools to keep moving forward—mentally and physically.