The 2024 Summer Olympics is coming up quickly which got us wondering...why isn't Nordic walking an Olympic sport?

For starters, here are some of the reasons we think it should be:

• Nordic walking is accessible to people of all ages and fitness levels, promoting inclusivity in sports.

• The sport offers significant health benefits, including improved cardiovascular health, increased muscle strength, and enhanced overall fitness.

• Competitive Nordic walking requires skill, technique, and endurance, making it a challenging and legitimate sport.

• The sport has been growing in popularity globally, with many people participating in Nordic walking clubs and events.

• With clear rules and techniques, Nordic walking can be easy to understand and enjoyable to watch.

That said, there are already a significant number of established sports in the Olympics, including race walking, and maybe there is not yet an appetite to watch Nordic walking on television. Fine, we will just keep promoting Nordic walking until the powers that be recognize what the rest of us already see. It is a great activity with incredible health benefits and its popularity continues to grow. Its time will come!

Let's Get Out There!